an ability to recover from or adjust easily to misfortune or change
On this Giving Tuesday, we are grateful to be able to live our mission of Making Beer Make a Difference™ with 800+ others in our brewing community by brewing Resilience IPA. Ignite will be joining forces and donating 100% of the sales of Resilience IPA to the Sierra Nevada Camp Fire Relief Fund which was established to help Butte County rebuild its community.
The Camp Fire wildfire hits close to “home” for us for many reasons…
The Ignite name and logo pays homage to O.C. Barber, his Diamond Match Company, and how Barber’s business ignited the cities of Barberton, OH AND Chico, CA.
Excerpted from the world’s favorite news source (Wikipedia 😊), Ohio Columbus (“O.C.”) Barber was an American businessman, industrialist and philanthropist. He was called “America’s Match King” because of his controlling interest in the Diamond Match Company, which had 85 percent of the market in 1881. He founded the city of Barberton, Ohio in 1891 and moved his manufacturing plant there in 1894. Where it produced 250 million matches per day.
In 1903, the Daimond Match Company erected a factory in Chico, CA, leading to a building boom and increase in the town’s prosperity. The factory building matches the ones originally built in Barberton. Also, coincidentally, the Chico factory is less than a mile and a half from where the Sierra Nevada Brewery sits today.
Finally, Stacy and I have spent the last couple of decades hiking around Colorado and have as a result developed an awareness and respect for the impact of a wildfire. Over the years, we have had to change summit attempt plans because of wild fire damage, and even come face to face with the damage of an active wildfire. As a result, these headlines always capture our attention.
Given these connections, on November 8th, the news of this wildfire really hit home…
On November 16th our question was answered.